Hi, I'm Syra —
I build products with empathy and intention.
As a Systems Design Engineering student @ UWaterloo, I'm curious about how technology and AI fit into the way people actually work and make decisions.
I combine product thinking, user needs, and technical thinking to build tools that create real outcomes.
Just wrapped up an internship building agentic AI products as a Product Manager at AltaML.
Where my work has taken me
Product Manager at AltaML
Building 0→1 enterprise agentic AI products from early discovery to validation
- Reduced UAT feedback review & prioritization time by 92% by building an agentic feedback triage system in n8n that converts 600+ unstructured responses into scored product insights. Scaled across multiple client projects.
- Led product analytics for the staged beta rollout of a Meta Ads agent — synthesized 150+ telemetry logs to identify system gaps, drive roadmap re-prioritization, and ensure 100% system hardening.
- Authored a Concept PRD for a client risk intelligence tool projected to cut manual overhead by 65%. Defined the value prop through user interviews and Opportunity Solution Tree mapping.
- Increased evaluation coverage for a Meta Ads copilot by building a synthetic data generation pipeline in Python + Gemini across 10+ client workflows.
Product Manager at Tangerine
Led product delivery for digital banking workflows designed to shift support heavy banking tasks into self-serve digital journeys.
- Reduced call centre volume by 27% (~5k monthly support tickets) by leading agile development of E-Signature and Click-to-Call.
- Boosted team productivity by 15% by facilitating agile ceremonies, optimizing sprint planning and backlog prioritization.
- Built a data-driven product discovery playbook helping PMs integrate analytics and user insights into the product lifecycle.
- Increased continuous discovery best-practice adoption by 64% by leading a Lunch & Learn on data-informed decision-making.
Product Manager at MoVA Realities
Defined the MVP for an AI-powered XR platform, turning a long wish list of ideas into a focused 6-month roadmap and 8 PRDs.
- Defined the MVP strategy for an AI-powered XR platform — integrated 15+ stakeholder interviews, market insights, financial documents, and technical feasibility into a 6-month roadmap.
- Authored PRDs for 8 core features while ensuring stakeholder alignment on priorities, timelines, and strategic objectives.
- Developed system architecture diagrams that improved stakeholder understanding of dependencies and cut expected delivery time by 25%.
Product Operations at PepsiCo
Ran a 10-person manufacturing team and rebuilt how leadership saw customer pain points.
- Managed a 10-person manufacturing team to reduce product hold times by 35% by resolving daily operational challenges and coaching frontline staff.
- Improved regional customer satisfaction by 42% by presenting customer pain-point analyses to leadership.
Technical Project Manager at WAT.ai
Led a team of 8 to build a social listening and trend analysis platform with LangGraph — launching with York Region Public Health.
- Owning end-to-end product lifecycle for an LLM-powered trend analysis platform — multi-source ingestion (Reddit, X) and LangGraph workflows for sentiment & emerging-trend analysis.
- Defined the GTM strategy for the York Region Public Health launch.
- Defined system architecture (data ingestion, LLM pipeline, dashboards) and managed timelines, task breakdowns, dependencies for a team of 8 developers.
Product Manager at Tech+
Built and scaled a student mentorship platform focused on improving onboarding and community engagement.
- Increased user retention by 62% by optimizing onboarding via A/B testing and usability experiments.
- Led a team of 4 developers + 2 designers; accelerated project delivery by 40%.
Software Engineer at Develop For Good
Built an AI-assisted web platform for the Robert Ferguson Observatory to streamline donations and volunteer coordination.
- Launched an AI-assisted web platform for the Robert Ferguson Observatory using React and Firebase to improve donation workflows and volunteer workflows.
- Engineered backend automation and secure data integrations for 500+ users, enabling real-time insights and improving operational decision-making for nonprofit leaders.
Things I've built & shipped.
UAT Triage Agent · AltaML
An agentic n8n system that turns 600+ messy beta responses into scored, prioritized product signal — slashing PM triage time by 92%.
Exploring Trust in AI Recommendations
A retrieval-grounded book recommendation app that uses RAG over real book data to generate personalized, explainable reading lists.
Continuous Discovery Playbook · Tangerine
Built Tangerine's internal framework for weaving CX data, behavioural analytics, and user insight into every stage of the product lifecycle.
MoVA XR Platform · MoVA Realities
Defining product vision, technical requirements, system architecture, and the 6-month roadmap for an AI-powered XR startup.
RFO Website Redesign · Valley of the Moon
Rebuilt a mobile-friendly website for the Robert Ferguson Observatory to better connect public visitors with astronomy programming.
Awear · concept app
An AI-powered app that searches the web for sustainably-sourced alternatives to a piece of clothing you already love.
New Beginnings · journaling app
A mobile journaling app built from the ground up that uses certified life-coaching prompts to help people navigate life transitions.
Let's talk
Since you made it this far...
Might as well take a peek at the About page too :) Or reach out below!